Tips in Creating the Right Food Logo and Food Packaging Design
This year, the food retail industry is projected to bring home 5.75 trillion dollars. There will be a continuous rise of this number as the global population is also going up. With the countless opportunities available in the food industry, entrepreneurs are inspired to create their own food labels, open restaurants, and so on. Whether this is your first time being part of the food industry or having been around for quite some time, you need to decide on the perfect food logo and food packaging design.
Below are some crucial considerations in food logo and food packaging design selection that you should make.
If you want to create the perfect logo, you should start with your signature item by including it. Of course, you have to ask yourself if your food brand has a signature item. If you do, this item should be a focal point of your food logo design. The logo you choose should be an instant reflection of who you are and what you are capable of doing. For instance, if you sell burgers, you should have a burger in your logo and food packaging design to achieve these two. If you want your business to be successful, your logo should not be all too obvious. Just look at Apple and their logo on all their products. In simple terms, clarity should be your foundation in creating your logo.
Now, you proceed to take note of the thing that makes your brand special. If you don’t want to be just like most burger brands that put a burger on their logo, for instance, you can aim for something more unique in terms of your logo. Now, what is that thing that makes your brand special? Are you selling vegan burgers? You can piece together the lacking element of your logo when you determine what makes your brand special and unlike others selling the same thing as you. You can say the same thing for your food packaging design.
Another key consideration in the food packaging design and food logo that you choose is the color. Color brings about something psychological on the part of the person. Once you become a food retailer, you have to know what psychological effect you want to invoke from your consumers. If you want to make money from your business, your logo color should be capable of making your customers go hungry. In a nutshell, the colors you choose for your logo must be appetizing. Avoid choosing any color with brown and green. Consider going for red and yellow colors if you want your food logo to be beneficial to you. It is equally important that you love your food logo in black and white first before thinking of colors. Before you make any color decisions, you must be sure to come up with the right base for your food logo first.