The design of movements for the physical bodies involving motion, form or both which is done in a given sequence is known as choreography. Another definition of choreography is the creation of plans and conventions which are used are used for various purposes including construction of objects, measurable human interaction, and systems. There are a number of fields where choreography can be put into use in the todays world including musical theater, fashion shows, cinematography, gymnastics, animated art, video game production, show choir among many others. Choreography in performing arts applies in human form and movement while in dance it can be referred to as dance composition or dance choreography. A professional person who does all the activities involved in choreography can be referred to as choreographer.
Choreographers takes an active role in producing music videos. These music videos are described as short films for use by the artistic or for the purposes of product promotion which integrates both the songs as well as the imageries. A choreographer has to produce a high-quality music video for the purposes of increasing the sales of the music recordings. Another major role done by choreographers is the production of TV commercials. Most TV commercials are produced by organizations by a choreographer they have a contract with which they pay a television channel to air it on their behalf to the viewer of the television channel. Conveyance of information in regard to the organization and marketing of services and products belonging to that organization are the major purposes of creation of TV commercials. Airing of TV commercials by a television channel which has made an agreement with the organization will benefit in that the organization will pay the channel for the period that they shall be airing the TV commercial. Choreographers are required to produce high-quality TV commercials which are going to catch the attention of the viewer and the organization will benefit in ways such as increase sale of products and services as well as conveying the intended message to those that may be concerned.
There are qualities that a choreographer need to possess to ensure that they are successful in the production of music videos and TV commercials. Most successful choreographers practice choreography as an inborn talent where they put it into practice over time to be successful. It is very important for a choreographer to have knowledge in the styles and routines used in choreography to ensure that one successfully produced music videos or TV commercial. A choreographer needs also to have good leadership skills which will enable the control and lead the individuals involved in the creation of music dances or TV commercials. In successfully producing TV commercials and music videos, creativity by the choreographer is key as well as discipline is sacrificing in all ways to ensure successful work.